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Cookies Notice

While we’re very proud of the delicious cookies we sell in our shops, this page is about a different sort of cookie. Here you can learn about how we, Pret a Manger, use cookies on our website and how to manage your preferences.

What is a cookie?

A cookie is a text file containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies do lots of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and goods and services you wish to purchase, and providing you with content that is relevant to you and your interests. You can find more information about cookies from these websites:

When using our website and our other online services, such as our mobile application, you can choose to agree or refuse to our use of cookies as described in this policy.

When we talk about cookies, we also implicitly refer to other similar technologies such as tagging and SDKs. We use SDKs in our app and pixel tagging on our websites. A pixel or tag is an image that once imbedded in an email or web page connects to a file stored on our web server and allows us to determine customer interest in our marketing emails or website content. These allow us to see which promotions seem of interest to our customers, and if a particular offer seems to interest you. We may use this information to promote or send offers which appear to be more relevant to you.

Across our sites, you can manage the cookies we place on your device through our Cookies Manager which is available at any time via the ‘Cookies Settings’ button at the bottom left hand corner of any page. You can also opt out using your browser settings and the process for opting out is described on the websites listed above. Alternatively, you can opt out by using the individual opt out links for specific cookies and technologies listed below.

Find out more about how to opt out of cookies through your browser settings through the websites above.

How long are cookies stored for?

In order to achieve their purpose and improve your user experience individual cookies are set to an appropriate retention period, up to a maximum of 365 days. You can find a comprehensive breakdown of how long our cookies are stored for in our Cookies List which is available at the bottom of this page. In general, cookies fall into two categories;

Persistent cookies

These cookies remain on a user's device for the period specified in the cookie. They are activated each time that the user visits the website that created that particular cookie

Session cookies

These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

What are first and third party cookies?

Whether a cookie is first or third party depends on where it comes from and can be sent by different parties. If the cookie comes from our site it is a first party cookie set by us. If it comes from another site or organization, such as our suppliers or business partners, it is a third-party cookie, specifically chosen by us to provide a service, such as a more personalized visit. For example, you may be on a website that has ‘Like’ and ‘Share’ buttons for social network sites. If you click one, the social network site will put a ‘third party’ cookie on your device. That cookie may then collect data about you and send it to them too. You will need to set your privacy choices on their site, to tell them how they can use your data.

What types of cookies do the Pret websites and the Pret app use?

You can find a full list of cookies and other technologies used by Pret in our Cookies List which is available at the bottom of this page

Strictly Necessary Cookies These cookies are necessary in order for you to navigate our website, to create an account and to place online orders. They remember things such as what is in your basket, your name and delivery details and pass this information from one page of our website to the next. Without them you won’t be able to order online because when you move through the booking process, the website won’t remember the information you’ve already given us. For the website you can opt out of Strictly Necessary cookies through your browser settings, though doing so will result in you not being able to use our website properly. For the app you are not able to opt out of these as by doing so will make the app portal unusable.

Functionality Cookies These cookies enable us to remember choices you make and provide enhanced, more personal features. For example, we place a cookie on your computer or mobile device to identify your country and (if applicable) language preferences.

Performance Cookies These cookies collect information about how visitors use our website, such as which pages visitors go to most often and if they get error messages. We also use performance cookies such as Google Optimize for website personalization and A/B testing. This helps us improve how our website works. The Performance cookies we use are provided by third parties, though we retain control over how your cookies data is used.

If you don’t consent to performance cookies we will still be able to see that someone has used our site but we will not be able to connect these events to a unique user.

Analytics We use cookies and SDKs provided by Google Analytics to help us understand how you got to our website or app, to measure the effectiveness of our advertising and understand how visitors use our website or app. The information helps us learn things such as what pages are more attractive to our visitors, which of our products most interest our customers and the kind of offers our customers like to see. To opt out of Google Analytics on the website go to and to opt out of analytics on the app, visit the Privacy settings screen in App Settings.

Google Signals We use Google Signals which collects enhanced data about our customers in order to provide additional features like cross-device audiences and insights. When enabled, Google Analytics will collect visit information and associate it with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into customer cross device behaviors. You can update your preferences, access or delete this data at any time by logging into My Activity.

Webtrends Optimize Webtrends Optimize is a tool which enables A/B testing and personalisation on the Pret app and websites. It allows us to test out new features and enhancements, which may for example be designed to improve your customer experience or optimise a particular process. You may also be recommended particular products or offers that are relevant to your browsing or purchase history. You can find out more about how Webtrends Optimize uses personal data here;

Advertising Cookies These cookies collect information about your browsing habits in order to deliver adverts to you that are relevant to you and your interests. They are also used to limit the number of times you see an advert and to help measure the effectiveness of an advertising campaign. We may share this information with third parties for these purposes and, in accordance with our Privacy Policy, we may combine Advertising cookies data with data we receive from third parties.

If you wish to opt out of interest-based advertising in general click here, or click here if you are located in the European Union. You can also opt out of interest based advertising on our websites and app by following the instructions on our Do Not Sell or Share My Personal Information page

We have described the main Advertising cookies used on our site below;


We work with Braze, a Customer Relationship Management (CRM) system, to communicate with you via email, SMS and push notifications in our app. Braze uses cookies on our site to collect information about products and offers that you may be interested in based on your browsing behaviors. We then use this information to provide you with personalized communications if you have opted in.

Cision Impact

Cision Impact enables capture of web events to give visibility into how audiences use our websites after seeing a press release or other form of media. Pret is then able to attribute website actions to our press releases even when it was not following a direct link or immediate action. Cision doesn’t collect any personally identifiable information. You can find out more about how Cision uses data here;

Double Click (Google) This cookie analyses the success of our advertising campaigns across the internet by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. You can find out more generally about Google and its advertising policies and principles at

Digital Ad Exchange (DAX)

DAX online attribution enables us to track and measure when someone "hears" a Pret audio advertisement and later visits the website. We're then able to analyse information such as when the user visited out site, the pages viewed, time spent on site and bounce rate as well as being able to compare DAX exposed visitors against organic site traffic. DAX doesn’t collect any personally identifiable information.

Google Ads These cookies collect information about how you use our website, such as which page you go to and what searches you have performed to enable us to provide more relevant messages to you across Google’s platforms. You can control the information Google uses to show you ads at

Microsoft Ads

These cookies track conversions and measure the efficiency of advertising on multiple visits and websites which helps us to avoid showing you adverts you are not likely to be interested in. You can opt out here:

Salesforce Commerce Cloud (previously CQuotient)

Salesforce Commerce Cloud enables us to deliver tailored messages to you to make our communication as relevant as possible. This uses cookies on our site to collect information about products and offers that you may be interested in based on your browsing behaviors.

Social Media (Meta, TikTok, LinkedIn and Twitter)

These cookies analyze the success of our advertising campaigns on social media by measuring how many adverts that are clicked on result in a purchase. This helps us avoid showing you adverts you are not likely to be interested in. They also collect information about how you use our website, such as which pages you go to, to enable us to provide more relevant messages to you across social media.

We also use audience syncing to create custom or lookalike audiences. Custom audiences are an advertising targeting tool that help to find new audience groups that share commonalities with existing customers such as demographics, location and interests who may be interested in hearing about Pret products and services.

You can control the information Facebook, Snapchat, TikTok and Twitter use to show you ads at,, and and in your Instagram app Settings under Ads > Date about your activity from partners. You can opt out of personalized ads on LinkedIn by amending your settings here

How else does the app store data on my phone?

The app uses your device’s local storage - data which is stored on your mobile device. The data is kept alive even if the app is not running but is deleted when the app is uninstalled by the user. This is managed by the operating system and may vary between iOS and Android devices. 

So that customers can access their account and orders through the app, we temporarily store order, account and subscription data in the local storage of customers’ mobile devices. We store, for example, your name, contact details and items purchased.


Adjust is an analytics platform that helps us to track and improve our mobile app with solutions for measuring and optimizing campaigns and protecting user data. Adjust’s Measure solution helps us to understand the effectiveness of our app marketing by telling us where our app users are coming from and how they shop with us along with insights across the customer lifecycle. You can find out more about Adjust’s use of data here;

Push Notifications

We use SDKs to allow us to send push notifications and location-based messages through our app. You opt into this after you download the app and can opt out through your device’s settings screen at any time. If you choose to allow us to send you Push Notifications or Location messages, we will use the data provided to help provide you with local information and services to enhance your customer experience.  How up to date is the information in this policy? We will update this policy if we introduce new cookies or change the way we use the cookies described above. Third party websites Our website contains links to websites managed by third parties. We don’t know what cookies those other websites use. Please check the cookies policies of those third party websites if you would like to know more.

Updated August 2023