Veggie Pret is growing

Blog by Clive Schlee
28th March 2017

We opened our Veggie Pret pop up as an experiment last year, never imagining it would be around for more than a month. We ended up making it permanent and I can now tell you that our second Veggie Pret will open at Great Eastern Street in Shoreditch on 4th April. A lot of Pret staff wanted their shops to go Veggie, but Great Eastern St got the call up based on the high levels of vegetarian sales in the area.

New menu

You’ve been asking for more vegetarian and vegan options and our chefs have been experimenting with new ingredients and flavours to meet the challenge. We’ll open Great Eastern Street with 20 new recipes on the menu, including a vegan Macaroni Cheese – which has taken our team the best part of a year to perfect – and a vegan chocolate brownie.

As ever, I encourage you to let us know what you like and what we’re getting wrong. We read every tweet and review and they help us decide which recipes you’d like to see in all our shops, and where we need to try harder.

Recipe development

A sneak peek at one of the new recipe developments in our Creative Kitchen…


I recently visited our team in Hong Kong who launched their “Not Just For Veggies” campaign to a very enthusiastic response from customers and media. We were also pleasantly surprised by the level of interest from the Buddhist community.

It can be no coincidence that the launch of the campaign has helped our Hong Kong business to enjoy three consecutive weeks of record sales. It seems the movement for eating less meat continues to grow. The next stop for Pret will be the US, where we’ll be launching a new veggie range in all our US shops at the end of April.

Going global

Not Just For Veggies tram in Hong Kong

All aboard the Not Just For Veggies tram in Hong Kong

Our teams look forward to seeing you in our Soho and Shoreditch Veggie Prets and to reading your candid reviews of the new menu.

Veggie Pret opens its doors at noon on 4th April.

Tweet me your feedback @Cliveschlee


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Blog by Clive Schlee, CEO of Pret A Manger

Clive joined Pret as CEO in 2003.

He has over 25 years’ experience in the retail food business with Pret, Itsu and Jardine Matheson, the Hong Kong-based multi-national.

Say hello to @Cliveschlee

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Follow Clive for Pret company news (and views on the importance of good grammar).

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I can now tell you that we've taken the decision to keep Veggie Pret open for ever(!)

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27th June 2016

By popular demand, we’re keeping Veggie Pret open for the summer. Thank you for all your feedback so far - please keep it coming!

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Not Just For Veggies

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Last year I wrote a blog post asking customers how Pret could create more delicious vegetarian food. I was surprised by the response – almost 10,000 of you voted on the subject and Pret learned a lot from your views.

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14th August 2015

I wrote a blog about the growing level of sales of vegetarian products within Pret and I invited my readers to vote on how Pret should respond.

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