Pret A Manger Expands Coffee Subscription into Food with Introduction of Club Pret in the US
Club Pret subscribers can now enjoy 20% off the entire menu in addition to 5 drinks a day
New York, NY—Club Pret is coming to the US on September 20th. First introduced in the UK in April 2023, Club Pret is an evolution of the highly successful Pret Coffee Subscription and will now include an exclusive always-on 20% food discount in addition to 5 drinks per day.
Subscribers can now enjoy 20% off Pret’s entire menu in shops and through Pret Pick Up. This discount will be eligible on all items sold in shops, including breakfast, lunch, snacks and extra drinks without any limits on how frequently the discount can be redeemed. Club Pret subscribers can redeem all Barista-made drinks including organic coffees and teas, espresso-based drinks, Pumpkin Pie Lattes, Lemonades, and more. All for just $40 a month.
“We’re very excited to be bringing Club Pret to the US! Approximately half our coffee orders are subscription redemptions so we’re consistently seeing demand and repeat visits. We want to acknowledge and reward our most loyal customers with a richer proposition that adds even more value and flexibility,” says Jorrie Bruffett, President, Pret A Manger North America. “Club Pret will continue to position Pret as a leader in QSR subscriptions to drive customer growth and loyalty for Pret throughout the US.”
Since first launching the Pret Coffee Subscription in 2021, subscribers typically save between $50-$80 a month. The program offers flexibility and significant value, even for customers who only order 2 drinks a week. The expansion into Club Pret will now offer even more value for subscribers who enjoy both, Pret coffee and food.
The 20% discount aligns with the launch of Pret’s new fall menu, comprised of fall flavors and seasonal recipes that will be launching on September 28th. Pret is introducing a new range of three hot baguettes that will be toasted on demand during checkout—Pret's Bee Sting Baguette, Chipotle Chicken Bacon Ranch Baguette and Mediterranean Eggplant & Mozzarella Baguette. In addition, Pret will be launching a Grilled Eggplant, Mozzarella & Olive Wrap, Spiced Chickpea & Lentil Hot Wrap, Jalapeño & Cheddar Croissant and will be bringing back fall favorites, White Chicken Chili and Veggie Harvest Soup.