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Privacy Policy

Privacy Policy

Version 6.0 – Last updated 25 July 2024

1 Who we are

1.1 We are the Pret A Manger Group (that's who we mean by "Pret", "we, "us" or "our"). The Pret a Manger Group consists of affiliated companies of Pret A Manger (Europe) Limited and Pret A Manger (USA) Limited, registered in England and Wales with company numbers 01854213 and 03836164. Our registered office is at 75b Verde, 10 Bressenden Place, London, England, SW1E 5DH.

1.2 Pret has been offering freshly prepared, delicious food and organic coffee for over 30 years. Pret cares about your privacy and is committed to processing your personal information fairly and transparently and in accordance with all applicable data protection laws, including U.S state specific legislation, Data Protection Act 2018 and the General Data Protection Regulation (including, from 1 January 2021, the General Data Protection Regulation as transposed into domestic UK law) (together "Data Protection Law"). Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. If after reading this Privacy Notice you still have questions feel free to drop us a line by using the contact details set out at section 13 below and our customer services team will be happy to help.

1.3 In this Privacy Notice, “personal information” refers to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you

2. What type of information is collected from you?

2.1 We collect personal information about you when you use our websites including www.pret.com (the/our "Website") or any mobile app we release from time to time (we refer to both of these as the "Website" in this policy because they process personal information in the same way), visit one of our Pret shops or otherwise interact with us via other channels such as social networks, email or via our contact center.

2.2 We collect information that you provide to us when setting up an account, purchasing a subscription, logging in to our free Wi-Fi, communicating with us, making enquiries, completing any surveys or our Partnership Application Form or visiting/using our Website or app. This includes your name, username, password, address, date of birth, email address, telephone number, location, social media profile information (where you reach out via social media such as Facebook or Twitter) and content of your communications. We also collect transaction information from when you make a purchase including your payment credit card information and the products you buy. This also includes profile information such as the Pret products and services you like, your preferred Pret shop and/or the times you prefer to visit us.

2.3 When you use our Wi-Fi network available in our shops we also generate a device ID in addition to your email address and name. This device ID is used to collect anonymous usage data including visit frequency, how many shops the device visits and how long has been spent in each shop.

2.4 When you visit our stores your image and audio recording may be captured on CCTV systems which are operated for the safety and security of both customers and Pret employees. We also operate panic alarms in some of our stores and these systems may capture audio recordings if you are involved in an incident.

2.5 Other personal information can be collected automatically, for example your browsing or shopping activity. We may also log general information about your browser or device whenever you visit our Website. This information may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit on our Website, the time and date of your visit, and the time spent on each page. Like most website operators, we collect this data to better understand how our visitors use our services, and how we may improve your experience of our Website in future. Some of this data may be obtained automatically using cookies and certain types of cookies can be opted out of using our consent management platform – please refer to our Cookies Policy for more information.

2.6 Pret obtains contact details and other personal information regarding media contacts and influencers from a variety of sources including Cision. If you wish to know more about how such information is collected and used, please refer to Cision’s privacy notice at www.cision.com/us/legal/privacy-policy/

2.7 In specific instances, we may need to collect additional data for the purposes explained to you at that time. For example, we will collect any personal information that you provide when you submit questions/feedback to our customer service representatives and may ask for further information relating to your experience.

3. Information that we receive from other people

3.1 We work closely with third parties (including, for example sub-contractors in technical and delivery services, distributors of Pret Joy at Home products, advertising networks, online analytics providers, data enrichment providers and search information providers) who may collect personal information from you and pass it on to us. Where this is the case, the relevant third party is responsible for notifying the details of the same to you and for obtaining the relevant consents from you (as necessary) to ensure you are happy with the ways in which your personal information will be used. Data we obtain from data enrichment providers has been collected from publicly available records such as the electoral roll, or with your consent, from surveys or other brands and companies that you interact with.

4. How is your information used and what is the legal basis for this use?

4.1 We process your information for the following purposes:

4.1.11 To fulfil a contract, or take steps linked to a contract: this is relevant where you make a purchase from us or enter a competition we run. This includes:

  • setting up and administering your Pret account;

  • administering our loyalty scheme and allowing you to claim loyalty stars and rewards (please refer to our Pret Account T&Cs);

  • administering our subscription offering and allowing you to redeem drinks against this subscription (please refer to our Club Pret Subscription T&Cs);

  • administering our gift card for our subscription offering;

  • for the management of our refer a friend scheme, to communicate with the referrer and to monitor the effectiveness of this offer;

  • to process and fulfil any orders, subscriptions or other purchase made in-store, online and via our delivery service;

  • to communicate with you about your orders, subscriptions or purchase you have made and provide customer service;

  • to communicate with you if you have opted in to marketing communications about Pret products, services and offers that may be of interest to you;

  • to process your payments;

  • to verify your identity;

  • to process any entries that you make into competitions run by us;

4.1.2 As required to conduct our business and pursue our legitimate interests, in particular:

  • to communicate with you about Pret products, services and offers that may be of interest to you and to display our advertisements to you on other platforms (e.g. on Google and Meta’s platforms);

  • to provide products and services you have requested and for customer services purposes to respond to any comments or complaints you send us;

  • to help us better understand our customer base, so that we may continuously improve our products and services and personalize your experience online and in our shops;

  • to provide you with access to our free Wi-Fi in our shops;

  • where necessary, to notify you about changes to our services or our Website;

  • to provide you access to our Website, to administer it and for internal operations;

  • to keep our Website and other Pret systems safe and secure;

  • to improve your user experience, by ensuring that content is presented in the most effective manner;

  • to better understand our customers, how often they come to and how long they spent in our shops, Website and use other Pret services;

  • for market research purposes - so that we can understand your needs better;

  • for safety and security purposes using CCTV in our shops;

  • for customer services purposes - so that we can talk and interact with you;

  • to process a job application and where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).

  • to enforce or apply our website terms of service and any other agreement or protect the rights, property, or safety of Pret, customers, employees, contractors or others.

4.1.3 Where you give us your consent:

  • we send you marketing communications, for example via email, push notification or SMS about relevant Pret products, services and offers that we believe are of interest to you, or other products and services provided by us and our affiliates.

  • we may send messages to your device using mobile notifications based on your app use, geolocation or through use of near field communication (NFC) setup. We place cookies and use similar technologies to personalize your experience on our Website and offer you products and services tailored to your interests in accordance with our cookies notice and the information provided to you when those technologies are used

  • on other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.

4.1.4 We also process information relating to you and your online behavior less directly by:

  • combining data you provide to us with other data (such as transaction data from our till and vouchering system) to help personalize any marketing and communications that you have consented to receive;

  • sharing data you provide to us with data enrichment providers so that they can cross-check this data with any personal information they may hold about you. If there is a match, we collect and store this additional information to help personalize any marketing, communications and services you have consented to receive. Please note that data enrichment providers will never keep your data shared by us or share it with any third parties; and

  • tracking your interaction with our website or digital platforms across devices, including using cookies (in accordance with our Cookie Policy) in order to provide better service to you on our website and digital platforms, to market our products and services where we have appropriate consents to do so; and to prevent fraudulent use.

4.1.5 For purposes which are required by law:

  • responding to court orders, subpoenas or other legal processes with which Pret is required to comply;

  • for crime and fraud prevention, detection and related purposes.

4.2 In certain circumstances, some of the above grounds for processing will overlap and there will be several grounds which justify our use of your personal information.

4.3 Where we process personal information on the basis of our legitimate interests, then - as required by data protection law - we have carried out a balancing test to document our interests, to consider what the impact of the processing will be on individuals and to determine whether individuals interests outweigh our interests in the processing taking place. You can obtain more information about how this balancing test is conducted by using the contact details at the end of the notice.

4.4 You aren't always required to give us your personal information, but where we need to collect or process your personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested (or fail to consent to the processing of that data, if necessary), we may not be able to perform the agreement or arrangement we have or are trying to enter into with you, or provide you with certain goods and services.

5. With whom do we share your information?

5.1 Our Joint Venture Partnership

In order to provide you with the best instore Pret experience, we have partnered with Dallas International under the joint venture Empire JointStar Inc with whom we may share your personal information for operational purposes. Pret a Manger will still be wholly responsible for maintaining this notice, managing your personal information in relation to your use of this website, your accounts and digital services, and handling all enquiries or requests in relation to your privacy and rights as set out in sections 6 and 13.

5.2 Third Party Service Providers working on our behalf

In order to make certain services available to you, we may pass your information to our third-party service providers, agents and subcontractors. These include IT, Wi-Fi, Website hosting, delivery, data enrichment providers and marketing service providers and payment processors (for example, to process deliveries and send you your order confirmation). Pret currently uses Braze, Inc. and Acteol Support Services Limited to send out marketing and transactional messaging.

If you are a Club Pret Subscription customer, we use Twilio to provide verification services for your contact details using Silent Network Authentication. By signing up you authorize your wireless carrier / mobile service provider to use or disclose information about your account and your wireless device, if available, to Pret or its service provider for the duration of your business relationship, solely to help them identify you or your wireless device and to prevent fraud.

5.3 Third Party Partners

Subject to your marketing preferences, we share information with social media platforms, in order to show our ads to you on these platforms. For example, we provide Google with profiles of our customers, which Google then matches with those customers’ Google accounts, and displays our ads to them when using certain Google platforms (such as YouTube, Gmail, Search). You have the right to opt out of this activity: to exercise this right, contact us using the contact details under section 13 below.

If you have consented, we allow carefully selected third parties, including marketing and advertising companies, or our business partners, to contact you occasionally about services that may be of interest to you. They may contact you by telephone, post, SMS as well as by e-mail. We also share your information with third party delivery providers and employ third-party companies and individuals to help us analyze and reach out to customers or potential customers (for example, analytics providers, content partners; and social media partners such as Meta).

5.4 Third Party Providers we work with

Pret works closely with our third party suppliers to bring you high quality services and products. When you send us feedback or comment on any of our products or services we may need to share such feedback/comment with our relevant supplier(s). We may also share certain information in relation to your purchase history or shopping habits for the purpose of market research or product innovation.

5.5 Third Parties with whom we transact

If any of our businesses enter into a joint venture or franchise relationship with, purchase or are sold to or merge with another business entity, or in the unlikely event that we go out of business or enter bankruptcy, your information may be disclosed or transferred to the target company, our new business partners, administrators, or owners or their advisors.

5.6 Sharing to comply with legal obligations

We may use the information that you provide to us if we are under a duty to disclose or share your information in order to (a) comply with (and/or where we believe we are under a duty to comply with) any legal obligation; (b) enforce or apply our website terms of service and any other agreement; or (c) protect the rights, property, or safety of Pret, customers, employees, contractors or others. This includes exchanging information with other companies and other organizations for the purposes of fraud protection and prevention, or where we have to carry out an internal investigation.

6. Your Rights

6.1 Depending on your U.S. state residency, under applicable law, you may have certain rights in relation to your personal information which are detailed below. Pret will never discriminate against you if you choose to exercise your privacy rights and these rights are open to all Pret Customers.

6.2 We will inform you through the presentation of this Privacy Notice (before collecting your information) if we intend to use your information for marketing, data enrichment or research purposes or if we intend to disclose your information to any third party for such purposes. Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes. In some cases, we are able to send you direct marketing without your consent, for example where we rely on our legitimate interests and have collected your contact details in the course of a sales transaction.

You have an absolute right to opt-out of direct marketing, including profiling we carry out for direct marketing, and data enrichment activities at any time. You can do this by following the instructions to unsubscribe in the relevant marketing communication, by changing your marketing preferences through our preference center or by contacting us via the details set out in section 13 below. Please note that cancelling a service you have with us does not constitute a withdrawal of your consent to receive our marketing. Please follow the instructions above to unsubscribe. After withdrawing from marketing you may still receive service emails which are necessary for example to confirm your order or to update you any important changes to our Terms and Conditions. If you have previously opted in to receive marketing notifications through our mobile app, you can manage your preferences and opt out from push notifications or location services within your settings on your device or in the app preference center.

6.3 It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes or if you become aware that any personal information that we hold about you is not accurate.

6.4 You have the right to see the information we hold about you and to ask us to: (a) make changes to ensure that any information we hold about you is accurate and up to date; (b) erase or stop processing any information we hold about you where there is no longer a legal ground for us to hold it; or (c) in some cases, transfer any information we hold about you to a specified third party. In addition, you can object to the processing of your personal information in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement).

6.4.1 If you wish to erase your personal information, the simplest way to do so is to log into the Pret app or your online account and head to the ‘Personal details’ section. You will then see an option ‘Delete account’ and once you have completed the process your details will be automatically removed within 30 days (although this will generally be completed within 24 hours). Alternatively, you can contact us using the details in section 13.

6.4.2 When you get in touch to exercise any of your rights, we will come back to you as soon as possible and within one month of your request or verification of your identity (if applicable). Please note that if your request is more complicated, it may take a little longer to process and the response deadline can be extended by two months of your request where necessary. There is no charge for most requests, but if you ask us to provide a significant amount of data we may ask you to pay a reasonable admin fee. We may also ask you to verify your identity before we provide any information to you to avoid any unauthorized disclosure of personal information.

6.4.3 You may authorize a natural person or business entity to submit a request on your behalf (an “authorized agent”) using the submission methods outlined above. Where appropriate, we will request information or documentation to verify your identity and the agent’s authority to act on your behalf.

6.4.4 These rights may be limited, for example if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law or have compelling legitimate interests to keep. We reserve the right to retain a record of your request in order to maintain appropriate records for our internal auditing. This information will be kept beyond use in a secure environment and will not be used for any other purposes than the management of data subject request management, the handling of legal claims or fraud prevention.

6.4.5 Should you have any queries or complaints in relation to how we use your information, please contact us via the details set out at section 13 below. Should you wish to take any complaints or queries further, you have the right to contact your local data protection regulator regarding such issues.

6.5 Customers in some states also have a legal right to opt out of the sale or sharing of their personal information by a business, and a right not to be discriminated against for exercising their privacy rights. Certain laws broadly define “sale” and “sharing” of personal information in a way that may include allowing third parties to receive personal information, for example when sharing or processing personal information for “targeted advertising”. For more details, refer to Pret’s Cookies Policy and Do Not Sell or Share my Information pages.

6.6 Pret does not use or disclose sensitive personal information for any purposes that would require a user to exercise a right to limit according to US law. 

7. How do we protect your information?

7.1 It is of the utmost importance that we protect your personal information against unauthorized access, unlawful use, accidental loss, corruption or destruction. We use technical measures such as encryption and password protection to protect your data and the systems they are held in. We also use operational measures to protect the data, for example by limiting the number of people who have access to the databases in which purchase information is held. We constantly keep our security measures under review and refer to industry security standards to keep up to date with current best practice.

8. How long do we retain your information?

8.1. We will retain your personal information as long as necessary to fulfill the purposes outlined in this Privacy Notice (including to satisfy our legal or reporting requirements), unless a longer retention period is required or allowed under law.

8.2 To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information; the potential risk of harm from unauthorized use or disclosure of the personal information; the purposes for which we use the personal information; whether we can achieve the purposes through other means; and the applicable legal requirements.

8.3 If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

8.4 Where we process personal information for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement

9. Links to other websites

9.1 Our Website may contain links to other websites run by other organizations (for example, we use social media sites such as Facebook, Instagram and Twitter). Pret’s Privacy Notice applies only to our Website and company‚ so we encourage you to read the privacy notices on the other websites you visit. We cannot be responsible for the privacy notices and practices of other sites even if you access them using links from our website.

10. Young people

10.1 Pret does not directly advertise to our young customers nor do we store data about them on a regular basis. However, our Pret Academy (which runs programs for apprenticeships) and Pret’s Big Experience week are aimed at people who are aged between 16-18 years-old. To take part in these great opportunities Pret does need to gather some data about those young people, just like we would for a full Team Member. For example, we will need their name, address and telephone number. Pret collects and treats this data in compliance with Data Protection Laws and with the utmost care, applying very strict rules and scrutiny to those individuals that have access to it.

11. Cookies and other technologies

11.1 While we’re very proud of the delicious cookies we sell in our shops, this is about a different sort of cookie. The cookies we’re talking about here are the digital ones that our website uses in order to make your experience as enjoyable as if you were in one of our shops. For much more detail and information on how to manage your cookie settings please refer to our cookie policy.

11.2 We use Ketch to manage your consent to the use of cookies and other tracking technologies across our Websites including the Pret App. If you choose not to consent to these tracking technologies, we will only track any behaviors in these environments in an anonymous way to enable us to monitor customer behaviors across the Website, however we will not be able to connect this data back to you directly as a customer.

12. Data Transfers

12.1 In addition to the data sharing described in section 5, the information that we collect from you may, where lawful, be transferred to, and stored at, a destination outside the UK, US or the European Economic Area ("EEA"). It may also be processed by staff operating outside the UK, US or the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the provision of support services. Where information is transferred outside the UK, US or the EU Commission, data is adequately protected by contractual provisions, EU Commission approved standard contractual clauses or a vendor's Processor Binding Corporate Rules.

13. Contact and Complaints

13.1 If you have any questions or wish to exercise your privacy rights please visit our contact page. This is also an ideal place to send us feedback and comments, you’ll always get a response from our lovely customer services team. Alternatively you can contact us at Data Protection, Pret A Manger Europe Limited, 75b Verde, 10 Bressenden Place, London, England, SW1E 5DH. Remember if you wish to delete your data, the simplest and fastest way to do so is by following the instructions in our App or on your online account under ‘Personal details’.

13.2 In the unusual event that we are unable to satisfy your privacy request, please note that you have the right to lodge a complaint with the supervisory authority which is responsible for the protection of personal data in the state or country where you live or work, or in which you think a breach of data protection laws might have taken place.

From time to time we may need to update our Privacy Notice. You can always find the latest version of the Privacy Notice on this page