Pret A Manger Looks to the Future with Opening of Reimagined NYC Shop
New Pret USA brand identity revealed, championing London heritage
November 16, 2021—Pret A Manger USA has unveiled a new US brand identity at the reopening of its redesigned shop on 29th Street and 7th Avenue, New York City.
With a new logo showcasing Pret’s London heritage and founding in 1986, the refurbished and reimagined shop offers a new, smoother way of serving organic coffee and freshly made food to busy New Yorkers on the go. The format of the shop has evolved to allow for a simpler and frictionless in-shop experience, factoring in Pret’s new Coffee Subscription program and order ahead capabilities launching later this year, as well as a modernized look and feel to give Pret customers a fresh and vibrant space to enjoy.
The first shop with the new branding is now open at 342 Seventh Avenue in New York and will serve as a testing hub for new ideas, digital innovations and future propositions. This marks the beginning of a refurbishment program across Pret’s U.S shop estate, set to revamp select shops in New York, Washington DC, and Pennsylvania.
Customers will begin to see changes to their local Pret US shops in the coming weeks, with a designated area for Pret Pick-Up, the brand’s order ahead service which will make it even faster and easier to pick up breakfast, lunch, and afternoon treats. Pret will also be relaunching its new app and loyalty program in the upcoming months to create a seamless digital experience for customers.
“What I love about the new shop is we’re getting back to what makes Pret special,” says Jorrie Bruffett, President, Pret A Manger USA. “Pret is a brand that thoughtfully sources every ingredient and cares deeply about creating a great experience for both, its teams and its customers. What we’re bringing is that touch of London while serving delicious food with friendly service that lifts you up without slowing you down.”
“It’s been an incredibly tough few years but we are focused on reinvesting and innovating to improve the customer experience while staying true to what we do best. We’ve got a great future ahead.”
About Pret A Manger
Since day one, Pret A Manger's mission has been simple. To serve freshly made food and good organic coffee, while also trying to do the right thing. It all began in London in 1986. Fed up with all the junk and processed food on the market, Julian Metcalfe and Sinclair Beecham started 'Pret A Manger' (Ready to Eat) to make food they craved but couldn't find. Since then, Pret has become well known (and loved) around the world for its freshly made food and organic coffee made using sustainably sourced ingredients. In the past 30 years, Pret has grown to almost 600 shops operating in 11 countries across 3 continents. Pret's unsold food is donated at the end of every day to food rescue partners. What started out as handful of donated sandwiches, has now grown to millions of food items donated across cities around the world. For more information, visit https://www.pret.com/en-US